BZUN
Baozun Inc.Baozun Inc. reported revenue of CNY 9.95B in its most recent fiscal year, up 5.6% on the year before. It kept -2.4% of that as net income, and generated CNY 313.89M of free cash flow. Figures below are compared against other companies classified under Retail-Catalog & Mail-Order Houses.
Grades vs. industry
Growth
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Revenue growth (YoY) Latest fiscal year revenue vs. the year before. | 5.6% | 5.6% | 15 / 29 |
Revenue growth (3y) Annualized revenue growth over three fiscal years. | 5.8% | 0.4% | 9 / 28 |
Revenue growth (5y) Annualized revenue growth over five fiscal years. | 2.4% | 4.1% | 17 / 26 |
EPS growth (YoY) Diluted EPS vs. the prior fiscal year. | Not reported | 9.5% | — |
EPS growth (3y) Annualized diluted EPS growth over three fiscal years. | Not reported | 7.9% | — |
EPS growth (5y) Annualized diluted EPS growth over five fiscal years. | Not reported | 8.2% | — |
Free cash flow growth (YoY) Operating cash flow less capital expenditure, vs. prior year. | Not reported | -5.8% | — |
Free cash flow growth (3y) Annualized free cash flow growth over three fiscal years. | 21.4% | 14.1% | 5 / 11 |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Profitability
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Gross margin Gross profit as a share of revenue. Often unreported. | 74.1% | 43.7% | 2 / 27 |
Operating margin Operating income as a share of revenue. | 0.6% | 0.3% | 13 / 28 |
Net margin Net income as a share of revenue. | -2.4% | -0.9% | 16 / 29 |
Free cash flow margin Free cash flow as a share of revenue. | 3.2% | 1.8% | 11 / 27 |
Return on equity Net income divided by shareholder equity. | -6.6% | -1.8% | 15 / 26 |
Return on assets Net income divided by total assets. | -2.5% | -2.5% | 15 / 29 |
Return on invested capital After-tax operating profit over debt plus equity less cash. | 1.1% | 4.0% | 11 / 20 |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Financial health
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Debt to equity Total debt divided by shareholder equity. | 0.33x | 0.33x | 9 / 17 |
Current ratio Current assets over current liabilities. | 1.87x | 1.23x | 8 / 29 |
Quick ratio Current assets excluding inventory, over current liabilities. | 1.63x | 0.93x | 5 / 29 |
Interest coverage Operating income divided by interest expense. | 1.27x | 3.95x | 12 / 21 |
Net debt to EBITDA Net debt over derived EBITDA. EBITDA is not a GAAP tag; it is computed. | -5.20x | -2.41x | 4 / 16 |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Debt figures can be understated where a filer splits borrowings across XBRL tags this site does not match.
Insider activity
Trades reported by officers, directors and 10% shareholders on SEC Form 4. 11 of the last 15 reported transactions were open-market purchases; the rest are mostly sales and compensation.
| Date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| Oct 14, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 5,800 | $3.44 | $20.0K |
| Oct 13, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 5,800 | $3.47 | $20.1K |
| Oct 12, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 6,000 | $3.34 | $20.0K |
| Sep 21, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 6,900 | $2.85 | $19.7K |
| Sep 18, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 7,000 | $2.88 | $20.2K |
| Sep 17, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 7,100 | $2.84 | $20.2K |
| Sep 16, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 7,300 | $2.74 | $20.0K |
| Sep 15, 2026 | Wu Junhua Chief Strategy Officer | Open-market purchase | 13,900 | $2.73 | $37.9K |
| Sep 15, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 7,300 | $2.72 | $19.9K |
| Sep 14, 2026 | Qiu Wenbin Chief Executive Officer | Open-market purchase | 7,300 | $2.74 | $20.0K |
| Sep 2, 2026 | Wu Junhua Chief Strategy Officer | Open-market purchase | 13,500 | $2.85 | $38.5K |
| Aug 28, 2026 | Qiu Wenbin Chief Executive Officer | Grant or award(derivative) | 174,000 | $0.00 | $0.00 |
| Aug 28, 2026 | Yu Bin Helen Director | Option exercise | 5,603 | $0.00 | $0.00 |
| Aug 28, 2026 | Yu Bin Helen Director | Grant or award(derivative) | 18,000 | $0.00 | $0.00 |
| Aug 28, 2026 | Yu Bin Helen Director | Option exercise(derivative) | 16,809 | $0.00 | $0.00 |
A dash under price or value means none was reported, which is normal for grants and gifts — it does not mean the shares were free. Option exercises and awards are compensation arriving on a schedule, not a judgement about the stock.
Annual financials
| Fiscal year | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | CNY 9.95B | CNY 9.42B | CNY 8.81B | CNY 8.40B | CNY 9.40B | CNY 8.85B | CNY 7.28B | CNY 5.39B | CNY 4.15B | CNY 3.39B |
| Operating income | CNY 56.55M | -CNY 114.83M | -CNY 206.38M | CNY 33.29M | CNY 7.02M | CNY 558.68M | CNY 383.65M | CNY 355.77M | CNY 256.33M | CNY 90.07M |
| Net income | -CNY 242.10M | -CNY 185.20M | -CNY 278.42M | -CNY 653.29M | -CNY 219.83M | CNY 425.99M | CNY 281.89M | CNY 269.77M | CNY 209.13M | CNY 85.42M |
| EPS (diluted) | -CNY 1.40 | -CNY 1.03 | -CNY 1.56 | -CNY 3.56 | -CNY 1.02 | CNY 2.23 | CNY 1.57 | CNY 1.50 | CNY 1.19 | CNY 0.53 |
| Operating cash flow | CNY 420.43M | CNY 101.28M | CNY 448.25M | CNY 382.61M | -CNY 96.11M | CNY 310.01M | CNY 301.40M | -CNY 98.50M | -CNY 169.07M | CNY 13.44M |
| Capital expenditure | CNY 106.54M | CNY 132.11M | CNY 165.01M | CNY 206.96M | CNY 285.59M | CNY 111.05M | CNY 91.27M | CNY 123.01M | CNY 267.03M | CNY 76.11M |
| Free cash flow | CNY 313.89M | -CNY 30.83M | CNY 283.25M | CNY 175.65M | -CNY 381.69M | CNY 198.96M | CNY 210.13M | -CNY 221.52M | -CNY 436.10M | -CNY 62.67M |
| Total assets | CNY 9.69B | CNY 10.21B | CNY 10.47B | CNY 10.12B | CNY 12.32B | CNY 10.47B | CNY 7.10B | CNY 4.02B | CNY 2.98B | CNY 2.37B |
| Shareholder equity | CNY 3.64B | CNY 3.91B | CNY 4.10B | CNY 4.08B | CNY 4.90B | CNY 6.11B | CNY 2.57B | CNY 2.18B | CNY 1.81B | CNY 1.57B |
| Total debt | CNY 1.21B | CNY 1.22B | CNY 1.12B | CNY 1.02B | CNY 2.29B | CNY 1.76B | CNY 2.29B | CNY 504.95M | CNY 172.00M | CNY 0.00 |
| Cash | CNY 907.34M | CNY 1.29B | CNY 2.15B | CNY 2.14B | CNY 4.61B | CNY 3.58B | CNY 1.14B | CNY 457.34M | CNY 244.81M | CNY 917.32M |
A dash means the figure was not tagged in that year’s filing. It does not mean zero. Figures reflect the most recent filing covering each period, so restated years show their restated values.
Amounts are in CNY, as the company reports them. Nothing here is converted to dollars, so these figures cannot be compared directly against a company reporting in another currency. Margins, returns and other ratios are unaffected.
Source
Figures come from Baozun Inc.’s filings with the SEC, as submitted in XBRL. The most recent annual figures are from a 20-F filed Apr 23, 2026. View filings on EDGAR.