MNSO
MINISO Group Holding LtdMINISO Group Holding Ltd reported revenue of CNY 16.99B in its most recent fiscal year, up 48.1% on the year before. It kept 15.5% of that as net income, and generated CNY 1.41B of free cash flow. Figures below are compared against other companies classified under Retail-Variety Stores.
Grades vs. industry
Growth
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Revenue growth (YoY) Latest fiscal year revenue vs. the year before. | 48.1% | 8.7% | 1 / 10 |
Revenue growth (3y) Annualized revenue growth over three fiscal years. | 23.3% | 7.9% | 1 / 10 |
Revenue growth (5y) Annualized revenue growth over five fiscal years. | 12.6% | 7.4% | 2 / 10 |
EPS growth (YoY) Diluted EPS vs. the prior fiscal year. | 48.9% | 14.0% | 1 / 9 |
EPS growth (3y) Annualized diluted EPS growth over three fiscal years. | Not reported | 11.3% | — |
EPS growth (5y) Annualized diluted EPS growth over five fiscal years. | Not reported | 1.9% | — |
Free cash flow growth (YoY) Operating cash flow less capital expenditure, vs. prior year. | -5.8% | 19.0% | 9 / 10 |
Free cash flow growth (3y) Annualized free cash flow growth over three fiscal years. | 24.1% | 24.1% | 5 / 9 |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Profitability
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Gross margin Gross profit as a share of revenue. Often unreported. | 44.9% | 29.3% | 1 / 10 |
Operating margin Operating income as a share of revenue. | 19.5% | 5.0% | 1 / 10 |
Net margin Net income as a share of revenue. | 15.5% | 3.5% | 1 / 10 |
Free cash flow margin Free cash flow as a share of revenue. | 8.3% | 4.3% | 2 / 10 |
Return on equity Net income divided by shareholder equity. | 25.4% | 22.4% | 4 / 10 |
Return on assets Net income divided by total assets. | 14.5% | 7.7% | 1 / 10 |
Return on invested capital After-tax operating profit over debt plus equity less cash. | 56.8% | 20.2% | 1 / 10 |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Financial health
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Debt to equity Total debt divided by shareholder equity. | 0.06x | 0.24x | 2 / 9 |
Current ratio Current assets over current liabilities. | 2.04x | 1.10x | 2 / 10 |
Quick ratio Current assets excluding inventory, over current liabilities. | 1.55x | 0.59x | 1 / 10 |
Interest coverage Operating income divided by interest expense. | 35.69x | 19.73x | 2 / 6 |
Net debt to EBITDA Net debt over derived EBITDA. EBITDA is not a GAAP tag; it is computed. | -1.40x | 0.01x | 2 / 10 |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Debt figures can be understated where a filer splits borrowings across XBRL tags this site does not match.
Insider activity
Trades reported by officers, directors and 10% shareholders on SEC Form 4. 1 of the last 3 reported transactions were open-market purchases; the rest are mostly sales and compensation.
| Date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| Sep 29, 2026 | Zhang Jingjing Eason VP and Chief Financial Officer | Open-market purchase | 150,600 | $2.26 | $340.1K |
| Sep 17, 2026 | Yang Yunyun (Alice) Vice President | Other(derivative) | 21,600,000 | — | — |
| Sep 17, 2026 | Ye Guofu Chief Executive Officer | Other(derivative) | 21,600,000 | — | — |
A dash under price or value means none was reported, which is normal for grants and gifts — it does not mean the shares were free. Option exercises and awards are compensation arriving on a schedule, not a judgement about the stock.
Annual financials
| Fiscal year | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|---|
| Revenue | CNY 16.99B | CNY 11.47B | CNY 10.09B | CNY 9.07B | CNY 8.98B | CNY 9.39B |
| Gross profit | CNY 7.64B | CNY 4.44B | CNY 3.07B | CNY 2.43B | CNY 2.73B | CNY 2.51B |
| Operating income | CNY 3.32B | CNY 2.22B | CNY 882.03M | CNY 401.04M | CNY 766.58M | CNY 1.02B |
| Net income | CNY 2.64B | CNY 1.78B | CNY 639.74M | -CNY 1.43B | -CNY 260.18M | -CNY 294.41M |
| EPS (diluted) | CNY 2.10 | CNY 1.41 | CNY 0.52 | -CNY 1.18 | -CNY 0.26 | -CNY 0.32 |
| Operating cash flow | CNY 2.17B | CNY 1.67B | CNY 1.41B | CNY 916.32M | CNY 826.48M | CNY 1.04B |
| Capital expenditure | CNY 762.54M | CNY 174.15M | CNY 290.11M | CNY 180.28M | CNY 56.97M | CNY 116.12M |
| Free cash flow | CNY 1.41B | CNY 1.49B | CNY 1.12B | CNY 736.04M | CNY 769.51M | CNY 922.35M |
| Total assets | CNY 18.12B | CNY 13.45B | CNY 11.28B | CNY 10.71B | CNY 5.84B | — |
| Shareholder equity | CNY 10.36B | CNY 8.92B | CNY 7.03B | CNY 6.65B | -CNY 323.05M | -CNY 113.97M |
| Total debt | CNY 571.26M | CNY 7.21M | CNY 6.95M | CNY 20.59M | CNY 416.39M | — |
| Cash | CNY 6.33B | CNY 6.49B | CNY 5.35B | CNY 6.77B | CNY 2.85B | — |
A dash means the figure was not tagged in that year’s filing. It does not mean zero. Figures reflect the most recent filing covering each period, so restated years show their restated values.
Amounts are in CNY, as the company reports them. Nothing here is converted to dollars, so these figures cannot be compared directly against a company reporting in another currency. Margins, returns and other ratios are unaffected.
Source
Figures come from MINISO Group Holding Ltd’s filings with the SEC, as submitted in XBRL. The most recent annual figures are from a 20-F filed Apr 24, 2025. View filings on EDGAR.