HNST/Honest Company, Inc.
Percentile comparisons against Retail-Catalog & Mail-Order Houses, not a rating. Dividend coverage is shown separately and is not folded into the overall score.
Overview
Honest Company, Inc. is a Consumer Discretionary company listed on Nasdaq. The SEC classifies it under Retail-Catalog & Mail-Order Houses, which is the peer group its grades below are measured against.
Honest Company, Inc. reported revenue of $371.32M in its most recent fiscal year, down 1.9% on the year before. It kept -4.2% of that as net income, and generated $13.61M of free cash flow.
5-year revenue & free cash flow
Dividend payout coverage
Grades vs. industry
Growth
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Revenue growth (YoY) Latest fiscal year revenue vs. the year before. | -1.9% | 5.6% | 20 / 29 |
Revenue growth (3y) Annualized revenue growth over three fiscal years. | 5.8% | 0.4% | 10 / 28 |
Revenue growth (5y) Annualized revenue growth over five fiscal years. | 4.3% | 4.1% | 13 / 26 |
EPS growth (YoY) Diluted EPS vs. the prior fiscal year. | Not reported | 9.5% | — |
EPS growth (3y) Annualized diluted EPS growth over three fiscal years. | Not reported | 7.9% | — |
EPS growth (5y) Annualized diluted EPS growth over five fiscal years. | Not reported | 8.2% | — |
Free cash flow growth (YoY) Operating cash flow less capital expenditure, vs. prior year. | 1246.3% | -5.8% | 1 / 17 |
Free cash flow growth (3y) Annualized free cash flow growth over three fiscal years. | Not reported | 14.1% | — |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Profitability
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Gross margin Gross profit as a share of revenue. Often unreported. | 33.3% | 43.7% | 18 / 27 |
Operating margin Operating income as a share of revenue. | -5.0% | 0.3% | 20 / 28 |
Net margin Net income as a share of revenue. | -4.2% | -0.9% | 19 / 29 |
Free cash flow margin Free cash flow as a share of revenue. | 3.7% | 1.8% | 8 / 27 |
Return on equity Net income divided by shareholder equity. | -9.2% | -1.8% | 16 / 26 |
Return on assets Net income divided by total assets. | -7.0% | -2.5% | 18 / 29 |
Return on invested capital After-tax operating profit over debt plus equity less cash. | -18.2% | 4.0% | 14 / 20 |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Financial health
| Metric | Company | Industry median | Rank |
|---|---|---|---|
Debt to equity Total debt divided by shareholder equity. | Not reported | 0.33x | — |
Current ratio Current assets over current liabilities. | 3.98x | 1.23x | 3 / 29 |
Quick ratio Current assets excluding inventory, over current liabilities. | 2.56x | 0.93x | 3 / 29 |
Interest coverage Operating income divided by interest expense. | Not reported | 3.95x | — |
Net debt to EBITDA Net debt over derived EBITDA. EBITDA is not a GAAP tag; it is computed. | Not reported | -2.41x | — |
top third of peersmiddle thirdbottom third. Rank 1 is always best — for debt and payout ratios that means the lowest figure, not the highest.
“Not reported” means the company did not tag this figure in its filing, not that the value is zero. Rankings are hidden where fewer than 5 classified peers reported the metric, and compare against a broad industry code rather than close competitors.
Annual financials
| Fiscal year | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|---|---|
| Revenue | $371.32M | $378.34M | $344.37M | $313.65M | $318.64M | $300.52M | $235.59M |
| Gross profit | $123.75M | $144.66M | $100.53M | $92.31M | $109.17M | $107.90M | $75.85M |
| Operating income | -$18.46M | -$6.33M | -$38.91M | -$49.78M | -$36.83M | -$13.54M | -$31.46M |
| Net income | -$15.69M | -$6.12M | -$39.24M | -$49.02M | -$38.68M | -$14.47M | -$31.08M |
| EPS (diluted) | -$0.14 | -$0.06 | -$0.42 | -$0.53 | -$0.43 | n/c | n/c |
| Operating cash flow | $15.12M | $1.54M | $19.35M | -$76.28M | -$38.15M | -$12.07M | -$19.99M |
| Capital expenditure | $1.51M | $530.0K | $1.84M | $1.62M | $220.0K | $200.0K | $661.0K |
| Free cash flow | $13.61M | $1.01M | $17.52M | -$77.89M | -$38.37M | -$12.27M | -$20.65M |
| Total assets | $225.41M | $247.39M | $201.62M | $240.60M | $272.60M | $240.73M | — |
| Shareholder equity | $169.67M | $174.31M | $123.14M | $146.36M | $179.11M | -$236.82M | -$230.28M |
| Cash | $89.58M | $75.44M | $32.83M | $9.52M | $50.79M | $29.26M | $13.54M |
| Dividends per share | — | — | — | $0.42 | $0.42 | n/c | n/c |
A dash means the figure was not tagged in that year’s filing. It does not mean zero. Figures reflect the most recent filing covering each period, so restated years show their restated values.
n/c marks per-share figures that are not comparable. Companies report each year as their filings stated it, and an annual report restates only its two prior years — so after a stock split, older years remain on the pre-split share count. Totals above are unaffected.
Dividend record
What the dividend has actually done, not a prediction of what it will do. Changes are checked against total dollars paid so that stock splits are not mistaken for cuts.
Dividend history is limited to what companies have filed in machine-readable form, which generally begins around 2009. A company may have paid or raised its dividend for far longer than shown here.
Insider activity
Trades reported by officers, directors and 10% shareholders on SEC Form 4. None of the last 18 reported transactions were open-market purchases — grants, option exercises and sales make up the majority of insider filings at most companies.
| Date | Insider | Transaction | Shares | Price | Value |
|---|---|---|---|---|---|
| Oct 8, 2026 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | Open-market sale | 25,000 | $4.90 | $122.5K |
| Sep 14, 2026 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | Open-market sale | 25,000 | $5.48 | $137.0K |
| Aug 21, 2026 | von Kunssberg Etienne SVP, Supply Chain | Open-market sale | 4,578 | $5.01 | $22.9K |
| Aug 20, 2026 | Vernon Carla Chief Executive Officer | Open-market sale | 117,893 | $4.99 | $588.3K |
| Aug 20, 2026 | Sheehey Brendan General Counsel | Open-market sale | 9,664 | $4.99 | $48.2K |
| Aug 20, 2026 | Ball Dorria L. Chief People Officer | Open-market sale | 6,812 | $4.99 | $34.0K |
| Aug 20, 2026 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | Open-market sale | 6,403 | $4.99 | $32.0K |
| Aug 20, 2026 | Mayle Jonathan SVP, Customer Sales | Open-market sale | 6,161 | $4.99 | $30.7K |
| Aug 20, 2026 | Bruce Curtiss James III Chief Fin. & Operating Officer | Open-market sale | 3,129 | $4.99 | $15.6K |
| Aug 20, 2026 | von Kunssberg Etienne SVP, Supply Chain | Open-market sale | 2,617 | $4.99 | $13.1K |
| Aug 20, 2026 | von Kunssberg Etienne SVP, Supply Chain | Grant or award | 105,799 | $0.00 | $0.00 |
| Aug 20, 2026 | Vernon Carla Chief Executive Officer | Grant or award | 362,068 | $0.00 | $0.00 |
| Aug 20, 2026 | Vernon Carla Chief Executive Officer | Grant or award(derivative) | 362,068 | $0.00 | $0.00 |
| Aug 20, 2026 | Mayle Jonathan SVP, Customer Sales | Grant or award | 105,799 | $0.00 | $0.00 |
| Aug 20, 2026 | Sheehey Brendan General Counsel | Grant or award | 105,799 | $0.00 | $0.00 |
| Aug 11, 2026 | Turner Andrea Director | Open-market sale | 29,899 | $5.21 | $155.8K |
| Aug 10, 2026 | Mayle Jonathan SVP, Customer Sales | Open-market sale | 79,000 | $5.22 | $412.4K |
| Aug 10, 2026 | Turner Andrea Director | Open-market sale | 34,396 | $5.30 | $182.3K |
A dash under price or value means none was reported, which is normal for grants and gifts — it does not mean the shares were free. Option exercises and awards are compensation arriving on a schedule, not a judgement about the stock.
Source
Figures come from Honest Company, Inc.’s filings with the SEC, as submitted in XBRL. The most recent annual figures are from a 10-K filed Feb 25, 2026. View filings on EDGAR.